Anti-US Shopping Apps Surge During Greenland Crisis

Two apps designed to identify U.S. goods experienced a dramatic spike in downloads during heightened tensions between Greenland and the United States in late January. Made O'Meter, developed by Copenhagen resident Ian Rosenfeldt, gained 30,000 new users in just three days, while NonUSA surpassed 100,000 downloads by early February.

Made O'Meter leverages artificial intelligence to scan products and suggest European alternatives, boasting over 95% accuracy. Daily scans skyrocketed from 500 last summer to 40,000 at the peak of the crisis, settling at around 5,000 scans per day afterward. The app now counts more than 20,000 regular users across Denmark, Germany, Spain, Italy, and Venezuela.

NonUSA, created by 21-year-old Jonas Pipper, saw 25,000 downloads on January 21 alone, with users scanning 526 products per minute at its peak. Both tools address consumer frustration over the inability to distinguish American and European products using standard barcodes.